r/business • u/alexwcro • 20d ago

Your customer is drunk

Or at least, you should pretend they are.

Your customer should be able to get to your website, find a product, and buy it - all within the time it takes for them to buy a drink at the bar.

If your website has too many popups, widgets, and distractions, they will leave.

Distraction kills; optimize for simplicity and convenience.

Here's the formula for a high converting website:

  1. Your home page should lead to a product page.

  2. Your product page should educate the customer, and prompt them to add to cart.

  3. Your cart page should lead them to checkout.

  4. Your checkout should make them feel comfortable enough to buy (tip: add 'Questions? Toll free: 1-800-XXX-XXXX' to your logo at checkout - this builds trust)

Hope this helps :).

14 Upvotes

76% Upvoted

8

u/[deleted] 20d ago edited 7d ago

[deleted]

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u/Captain_-H 20d ago

I agree, if you go to the Nike store they give you a discount on the spot if you download their app, and in the app if you lean on your phone wrong they’re already sending you a new pair of shoes. Buggy websites and apps make you not want to shop there

3

u/PseudonymIncognito 19d ago

Even outside of e-commerce, a lot of businesses just seem to have no idea what people are visiting their website for. If you're running an event, festival, or convention the very first thing in your website, top and center, needs to be the time, date, and location rather than hiding that stuff in the "Plan Your Visit" section of the website. If you have a restaurant, your website needs to have location, hours, and phone number up top and a menu with up-to-date pricing within one click.

For a fun exercise, check out the website of your local symphony and try to figure out what is the next concert they will be playing, when it is (bonus points if it tells you what time the concert will end), and how you buy tickets for it.

2

u/infodawg 20d ago

The most important book about user experience I ever read: Women, Fire and Dangerous Things.

-1

u/Watershed787 19d ago

While we are at it, the consumer should always assume the Executives are both drunk and willing to kill the consumers. Because of this it’s important to capitalize on the consumer as quickly as possible, before they get the sense that the executives are intent on murder for profit.

0

u/chasepna 19d ago

Why does it seem like the job of a business is to trick people into buying stuff?

3

u/exjackly 19d ago

It isn't really unless you've got a bad business. But - for websites and apps in particular - businesses usually do best the fewer obstacles they present for somebody to find what they want and pay for it.

Each obstacle that is presented is another chance for the customer to say no and leave.