r/cars 23d ago

2023 Cadillac Lyriq: Get a first look at the new luxury electric SUV

https://mashable.com/article/2023-cadillac-lyriq-photos
539 Upvotes

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120

u/Pyrhhus 22d ago

Spelling it Lyriq is dumb, but fuck it- I'll give em a free pass on that because at least it's an actual name instead of another string of random alphanumeric gibberish. So sick of every high end carmaker doing that crap.

70

u/Hocka_Luigi '03 Z06, '17 Escape 22d ago

It's the new Cadillaq™

11

u/F1_Geek 22d ago

I laughed so hard at this.

24

u/BicycleDude69 22d ago

The name and vehicle is well marketed for wealthy and successful black American women

12

u/Recoil42 Kia Forte Apologist 22d ago

Incredible move from Cadillac, they'll sell dozens of them.

7

u/BicycleDude69 22d ago

They'll sell millions in the Atlanta suburbs alone

6

u/BoonTobias Hellcat Town & Country 22d ago

The nurses are gonna step up from their altima

8

u/Recoil42 Kia Forte Apologist 22d ago

It's to emphasize the marque over the model.

In other words, it's a Lexus, not an ES350.

8

u/Pyrhhus 22d ago

Yeah, I know, which is why i hate it. I can't stand badge snob culture

3

u/mtndewskateboard 22d ago

I remember hearing it was supposed to be like “we put iq at the end of the name so people think it’s smart” but imo there’s nothing smart sounding about -ick. It sounds gross.

3

u/squish5_ 22d ago

Looks like some shit you'd see over on r/namenerdcirclejerk

3

u/Skypier 22d ago

S O U N D C L O U D MOMENT