You mean the thing Sony/MS set the precedent for under the name Smart Delivery 5 years ago? In a physical media form factor that’s cheaper to produce…

Some of the categories for this infographic are arbitrary within the context of the music streaming market. Spotify is literally a more “incumbent” “monopoly” than the “big tech incumbents” if you only consider the segment of those companies’ operations related to music streaming. Spotify is probably the worst choice of all, both using the ethos provided by the infographic and by other metrics too. Tech companies with 150B capitalisation are big tech regardless of how much bigger others are.