I have been reading up on Chrome’s new Topics API and FLoC. Can someone explain to me why it is bad? Do the negatives of FLoC also apply to Federated Learning? (I’m not saying that FLoC is good, I’m just confused.)
I have been reading up on Chrome’s new Topics API and FLoC. Can someone explain to me why it is bad? Do the negatives of FLoC also apply to Federated Learning? (I’m not saying that FLoC is good, I’m just confused.)
I think this is a pretty good breakdown and worth a read. Some key takeaways are that with FLoC Google would be able to track visitors to your website even if you were not using Google Analytics, and that the mechanism is built-in the Chrome browser so entirely controlled by Google.
Here is a related article about Topics, the FLoC replacement.