… I mean, WTF. Mozilla, you had one job …

Edit:

Just to add a few remarks from the discussions below:

  1. As long as Firefox is sponsored by ‘we are not a monopoly’ Google, they can provide good things for users. Once advertisement becomes a real revenue stream for Mozilla, the Enshittification will start.
  2. For me it is crossing the line when your browser is spying on you and if ‘we’ accept it, Mozilla will walk down this path.
  3. This will only be an additional data point for companies spying on you, it will replace none of the existing methodologies. Learn about fingerprinting for example
  4. Mozilla needs to make money/find a business model, agreed. Selling you out to advertisement companies cannot be it.
  5. This is a very transparent attempt of Mozilla to be the man in the middle selling ads, despite the story they tell. At that point I can just use Chrome, Edge or Safari, at least Google has expertise and the money to protect my data and sadly Chrome is the most compatible browser (no fault of Mozilla/Firefox of course).
  6. Mozilla massively acts against the interests of their little remaining user base, which is another dumb move made by a leadership team earning millions while kicking out developers and makes me wonder what will be next.
  • sunbeam60@lemmy.one
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    4 months ago

    Ask yourself this: Would you rather trust this data with Google or with Mozilla? Because if Mozilla needs income to maintain a libre alternative, they need to have a measured audience. Doing it in an anonymous way we can verify is better than letting Google and ad agencies do their level best to deanonymize you.

    • Skull giver@popplesburger.hilciferous.nl
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      4 months ago

      I’ll take Mozilla before Google, but I still don’t like them moving towards advertising. Mozilla is struggling to find independent income, but I’d rather see them continue to build up subscription services (like their email forwarding system, their VPN service, and so on) rather than join the advertising world.

      I don’t quite trust Mozillas’s leadership after rounds of layoffs without any significant reduction in executive pay. They’re the best browser company around, but it’s painful to see the way the organisation seems to be moving.

    • wolf@lemmy.zipOP
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      4 months ago

      Ask yourself: Has Firefox even the expertise/man power to pull this off in a secure way or not? I’d rather have Google collect data, because they know how to protect their crown jewels and have a track record.

      Mozilla demonstrated in the last decade that most of their projects are failures and they have neither the expertise nor manpower to pull something like this off.