Once a fan favorite, Max shed 700,000 subscribers in the past three months, even as it made money. That might work for Warner Bros. Discovery, but what about viewers?

Maybe (HBO) Max Just Isn’t Worth It::Warner Bros. Discovery’s latest earnings call reveals Max shed 700,000 subscribers in the past three months, even as it made money. That might work for Wall Street, but what about viewers?

  • jordanlund@lemmy.worldEnglish
    6310·
    8 months ago

    “Man, selling books online is so much hassle, we’ll let Amazon do it for us…”

    Borders Books, 2001.

    • Kingofthezyx@lemm.eeEnglish
      282·
      8 months ago

      The difference is, Borders wasn’t creating books. They were just the middleman. It would be more like if individual publishers decided to all start their own book stores to compete with Amazon.

    • ArgentRaven@lemmy.worldEnglish
      17·
      8 months ago

      To be fair, they also did a Borders Rewards program that didn’t cost anything. They didn’t change the prices of the books, but they gave them huge discounts. Which meant the 40-50% of can’t from Borders cut. And they pushed them HARD. Everyone had coupons. It was thought that this would get them loyalty over Barnes and Noble. It took maybe a full quarter for them to realize and backtrack the huge discounts, but it was too late. People used them for the coupons, and then bought everything else online or at Barnes and Noble. It was a fast track to profit loss.

      Source: I worked there before the Amazon partnership, and after the board admitted they needed to walk back the rewards.

      Amateurs making key decisions.