Unity has changed its pricing model, and game developers are pissed off::Unity has announced that starting on January 1st, 2024, it will implement a new pricing model that will charge developers based on how many times a game was installed.

  • greenskye@lemm.ee
    link
    fedilink
    English
    arrow-up
    9
    arrow-down
    1
    ·
    1 year ago

    Am I the only one who doesn’t really feel that 30% is that ridiculous of a cut? Typical markups for retail are at least 50%. While steam doesn’t have physical storefronts or retail staff, they do actually provide a lot of value with their software. Now other launchers I think we can argue aren’t earning their 30% cut, but steam provides numerous useful APIs, community forums, mod hosting, built in social and multiplayer features above and beyond the simple distribution and payment processing required by a digital storefront.

    My issue with unity’s pricing is that it’s cost a) isn’t tied to how it’s used and b) is unbounded. Let’s take a game like terraria for example. If they had used unity to build it, terraria would now suddenly be on the hook for new charges related to their game. I would at most expect unity to charge for new versions of their software as they were used in development. If my game was completed years ago, why would I continue to owe them money for a completed transaction? Secondly, terraria is the sort of game where users might frequently uninstall and reinstall as new updates come out. I’m now disincentivized to make new updates (especially free updates) that might cause my users to reinstall my game and end up costing me more money.

    • Elderos@lemmings.world
      link
      fedilink
      English
      arrow-up
      2
      arrow-down
      1
      ·
      edit-2
      1 year ago

      I am not defending the absolutely awkward pricing model of Unity.

      Do you think we should also give them a flat 30% then? 1/3 of your gross is massive, and we could argue Unity is just as important in the execution of your game.

      As far as I am concerned the comparison with retail does not hold. Retail runs on thin margins. Steam on the other hand is absolutely massive and afaik is one of the most, if not the most profitable business per employee in the USA. It is absolutely greed. They have nice features but we’re all forced to pay whether or not we use them. But of course this is Gabe, the guy who tried to replicate 1:1 the absolute horrible business model of MTG on digital. Billionnaire gonna billionnaire.