Heck, I’ve heard the argument “We’re in retail [or insert other fittig market segments here] and Amazon is a direct competitor. Why the heck should we give them any money or any data*?” several times from several companies.
(*Where data not necessarily only meant giving them “company data” but e.g. also metadata about usage, etc. which cannot be avoided and which might give Amazon some insights)
There are multiple public clouds. AWS is not the default choice a company uses for a public cloud offering anymore.
Heck, I’ve heard the argument “We’re in retail [or insert other fittig market segments here] and Amazon is a direct competitor. Why the heck should we give them any money or any data*?” several times from several companies.
(*Where data not necessarily only meant giving them “company data” but e.g. also metadata about usage, etc. which cannot be avoided and which might give Amazon some insights)