Over 40% of Facebook Posts are Likely AI-Generated — Study – Originality.AI
originality.ai
Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.

Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
    • billwashere@lemmy.worldEnglish
      41·
      4 hours ago

      I can’t even fathom how they would go about testing if it’s an AI or not. I can’t imagine that’s an exact science either.

    • dan@upvote.auEnglish
      11·
      3 hours ago

      In that case, how/why did they only choose 8000 posts over 6 years? Facebook probably gets more than 8000 new posts per second.

      • Hildegarde@lemmy.blahaj.zoneEnglish
        1·
        3 hours ago

        Every study uses sampling. They don’t have the resources to check everything. I have to imagine it took a lot of work to verify conclusively whether something was or was not generated. It’s a much larger sample size than a lot of studies.

        • dan@upvote.auEnglish
          1·
          1 hour ago

          I have to imagine it took a lot of work to verify conclusively whether something was or was not generated

          The study is by a company that creates software to detect AI content, so it’s literally their whole job

          (it also means there’s a conflict of interest, since they want to show how much content their detector can detect)

          It’s a much larger sample size than a lot of studies.

          It’s an extremely small proportion of the total number of Facebook posts though. Nowhere near enough for statistical significance.