Meta is worried that the expected DMA ruling against Meta’s “pay or consent” model could impact its European revenue, which accounts for almost a quarter of its overall earnings, by forcing the company to allow European users to limit personalized ads on Facebook and Instagram for free.
I’ve learned people adapt really fast when you take away something they really want to have. In Brazil, WhatsApp blackouts were met with a rapid adoption of telegram. Meta knows for sure they can’t pressure the government through the population here.