Fast food restaurant Wendy’s plans Uber-like surge pricing, with digital menu boards that change prices depending on demand::The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.
Maybe they also looked at how much it would cost to update every Wendy’s with digital signage when they barely have enough money to staff the stores.
Oh. They have the money. They just don’t want to spend any of “their” profits.