Xbox maker Microsoft closed its $69 billion deal for Activision Blizzard on Friday, swelling its heft in the video-gaming market with best-selling titles including "Call of Duty" to better compete with industry leader Sony .
They kind of can’t buy any competitors at this point. They got through this acquisition by the skin of their teeth and have to cool it, and after all that, I doubt this leads to a future where they’ve got a larger market share than PlayStation. There’s also just far too much competition in the gaming space for them to approach a monopoly. Epic couldn’t will their store into superiority over Steam, especially when they’re not doing anything to solve problems for their customers, and Microsoft still has to make good products to get you to buy them too.
Eh, I’m not that hopeful. the FTC asked them questions but it was never really going to stop them. MS has the capital to buy Sony, if it was feasible to do so. I expect them to continue to buy stuff up until they are actually denied. They have the lawyers to throw at the government in perpetuity.
That’s far more cynical than I can meet you at, and it’s probably why the merger isn’t “opposed by everyone”. Microsoft is already dancing right up to the line of antitrust, though I suspect that if they’re broken up, the video game division remains in one piece, not several.
They kind of can’t buy any competitors at this point. They got through this acquisition by the skin of their teeth and have to cool it, and after all that, I doubt this leads to a future where they’ve got a larger market share than PlayStation. There’s also just far too much competition in the gaming space for them to approach a monopoly. Epic couldn’t will their store into superiority over Steam, especially when they’re not doing anything to solve problems for their customers, and Microsoft still has to make good products to get you to buy them too.
Eh, I’m not that hopeful. the FTC asked them questions but it was never really going to stop them. MS has the capital to buy Sony, if it was feasible to do so. I expect them to continue to buy stuff up until they are actually denied. They have the lawyers to throw at the government in perpetuity.
That’s far more cynical than I can meet you at, and it’s probably why the merger isn’t “opposed by everyone”. Microsoft is already dancing right up to the line of antitrust, though I suspect that if they’re broken up, the video game division remains in one piece, not several.