Two things happened:
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culture wars are at an all time high due to right wing lies and attempts to push everyone not like them back into a culture of fear and hiding. So they are more sensitive to stuff they would not have batted an eye over before.
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stories no longer have men controlling everything and having all the authority/adventures
This is why tech monopolies are bad. Google waited until they had a near monopoly on the browser engine and then pulls this shit. Alternatives still exist though, and people will vote with their actions by either not using Chrome or not using those websites that have DRM.