I don’t have high hopes. Kevin and Alexis had an opportunity to succeed with Digg and Reddit already. The enshittification of Digg was complete, there’s no going back. And Reddit, well, it’s Reddit.

We need something new and innovative, and I don’t see resurrecting a dead horse as adding any value to the current ecosystem of social and news apps.

Seems like a pretty weak strategy. Essentially saying “we will sell expensive stuff because people buy the cheap stuff online”. It’s not like they haven’t always sold the expensive stuff anyway - how is this any different? Not the sort of “strategy” I’d want to see if I was one of their investors/owners.