I was under the impression that he was supposed to be handing off the role to Kamala, which was meant to be a shift towards a young(er) leader, woman and person of color that they hoped would check enough boxes for younger voters to make them think she was an actual progressive. That plan seems to have been nixed once they realized she has so little appeal across the board, she could probably lose a popularity contest to any number of infectious diseases, and Kamala 2024 got scrubbed.
They potentially could have found other viable alternatives, but they would have represented an actual shift in party leadership rather than bowing down to the party orthodoxy, so the DNC would never actually support them.
What they really want is another candidate like Obama that is charismatic and can talk in a way that convinces voters who don’t feel represented by the current Democratic party to say, “This is the candidate who can deliver on reshaping the party in line with my views,” while having no intentions of meaningfully deviating from the party line. I think the experience with Obama is still fresh enough in the minds of these voters that they are on guard against the same sort of deception a second time.
Something like this to produce graded readers is a great idea, but I don’t see anything in the ad itself that indicates it’s for language learners. If this is for a general audience for native speakers, then it’s enabling people to avoid learning to read (and ultimately use) more complex and nuanced language, in favor of infantilizing consumers and spoon feeding them everything.
The only use case I could see this being a positive for when aimed at native speakers would be something like adult literacy programs, or maybe homeschooling for kids with difficulties learning to read who don’t have the trained, professional support that one would hope they might have in a more typical school setting. For adults who struggle with illiteracy, I could see this being quite beneficial, though. It’s something that people will often be embarrassed about to begin with, and somebody who’s feeling self-conscious about this could be demotivated by only being able to read books aimed at children. Even if they say “Screw it, I need to do this,” it can be difficult to maintain motivation and interest when the only content you can find at your reading level is written for little kids. If they could have adult materials adapted to a level that’s challenging but manageable for them, I could certainly see that being a good thing.