Instagram’s PR team apologized recently after a glitch temporarily restored the app to something resembling what it used to be when a user’s posts were consistently viewed by their followers.
“Their analysts determined that frustrating the user results in more time spent on the app—and more time viewing ads—than if users are satisfied. Remember in ‘The Matrix’ when The Architect tells Neo that the first virtual world the robots created was a utopia, but the people rejected it? It works sort of like that.”
Brilliant.