Please understandnim asking this question from a genuine place. I dont want the quora answer, i want the tech savvy, security expert minds of my fellow lemmings. If thats ok?
What happens to this data? What can/do they do with it? and why are so many people concerned about google tracking them?
Do i as an average user need to be concerned?
If so, What sorts of things can i do to avoid being tracked? Preferably without too much comprimise.
I think the best example is for women. Imagine they can figure out, with 95% accuracy or something, that you are pregnant, that could be valuable data.
Now imagine you are a woman at a large corporation who just got pregnant, but aren’t telling anyone yet. Too early. Your corporation buys a batch of data and discovers there is a 95% chance you are pregnant. They don’t want to pay for maternity leave or make reasonable accomodations during pregnancy or pumping breast milk. They fire you for “unrelated reasons”, before you ever tell them you are pregnant.
Nothing illegal happened there really. You never told them so you have no way to prove they fired you for that.
Isn’t that illegal though
Only if you have the funds to prove it.
how so?
This is very unlikely, because if they did it to more than a handful of people, the pattern would become immediately obvious.
Not necessarily. It doesn’t have to be pregnancy either. It could be because you are 95% sure a Democrat. Or union friendly. Or atheist.
Bundle the “undesirables” in mass layoffs to increase the obfuscation of why they were laid off. “The algorithm said these 10% had to go.”
It’s called microtargeting, all big tech companys are sorting people in groups, just by their use of the service. It starts with simple things, for example: cats or dogs? And this goes deeper to your religion or sexuality, politics etc. Created mostly for advertising it got used by political parties. Check the Cambridge analytical scandal. If you easily able to sort the people for your target you are able to manipulate your targeted people.
Newest scandal for microtargeting came from the EU-Commission with the chatcontrol.
Cambridge Analytica stuff though I think mostly revolved around them identifying more vulnerable users.
I don’t consider myself vulnerable to this stuff (I may consider grandparents and certain friends a bit more vulnerable) - should I still be worried about them having my personal data? I obviously would rather they don’t have my vulnerable relatives data so they aren’t manipulated, but for me personally does it matter?
You not considering yourself vulnerable to this stuff makes you exactly the type that is vulnerable to this stuff.
That’s kind of silly really. Consider the example above where the woman gets fired for being pregnant. Now just pretend it was a man thing instead. What if you are diagnosed with a curable cancer, but your employer only sees oncology and fires you. What if they find out you go to a bar that is NEAR a gay bar and they just establish a policy that draws a radius around them? I can go on forever. You don’t have control over what makes you vulnerable.
People don’t realize how much data is collected, how it’s analyzed to determine things about you, and how it’s given out to nearly anyone. Here are some concerning examples that hopefully speak for themselves.
Data from fitness app Strava was used to locate secret US military bases in Afghanistan and Iraq by some random guy on Twitter. He did this by pointing out people running in squares in the middle of the desert. Imagine what America’s enemies could do with this information that this company will sell to anyone.
Ad company Xandr allows you to target audiences with labels like “Recently purchased a pregnancy test”, “Has a large gambling debt”, and “Has depression”. Once again, this is freely available for anyone to purchase. These tracking companies find out things that are very personal to you and then sell that info to people who might not have your best interests in mind.
Last but not least. Governments and law enforcement can access this information at any time for any purpose. Do you really want the government and police agencies to have a database of people grouped by their religious and political beliefs or their sexual orientation?
Hopefully you can see why the information being collected and given out to anyone is concerning. As to how to avoid it, I’m not sure there is any way besides government regulation. Maybe someone else has some answers!
I watch a YouTube channel called The Hated One. He explains a lot about how to stay safe on the net. Unfortunately, it doesn’t sound like it’s possible to be completely safe and to be even a little bit safe is a HUGE PITA.
I remember reading something about a guy that went so hard at being anonymous that the FBI almost arrested him since it looked like he was doing something criminal to want all this anonimity.
I couldn’t find the source now
Catch 22, man.
Interesting, where can I buy the info? Maybe I find something on my boss…
I just don’t use the internet, can’t track me if I ain’t on it!
If your friends have Facebook, and they share contacts on their phone, and they communicate with you Facebook has a shadow profile for your phone number. They still track you even without the app or an account.
You’re not even safe from deleting your account.
You delete your account, come back with a new one to find that the suggested people are people you once had as friends or looked at.
Gee, wonder how they know that? /s
I don’t like the idea that if history repeats itself, a powerful entity can force the data vaults open and see who they should send to the showers. I could be on the “correct” side at that time yet something I did or said last year has the system deem me unfit for the noble breed.
Here’s a good example why you should care
https://gizmodo.com/signal-tried-to-run-the-most-honest-facebook-ad-campaig-1846823457
The US and UK have both used data from period trackers to spy on women and monitor for “suspicious” miscarriages.
Governments in free, democratic countries are not supposed to spy on you without a probable suspicion of wrongdoing. Government agencies around the world get around that by “purchasing information” collected by private firms and use it to gain probable suspicion whenever they feel like.
An example of this I use on occasion is:
You date someone years ago and no longer are. You’ve moved on, but that person then goes and commits a heinous crime. The police decide that since you dated years ago, and that record of your personal info is stored on some database they have somewhere, they no-knock warrant into your house, and shoot you dead in your own bed (Brianna Taylor - Louisville KY.) because they think there’s a possibility he was there.
Breonna Taylor*
This example is pretty good. I’m stealin’ it.
I think if people knew the extent to which these big-data algorithms can figure out things about you just based on the links you click and posts you upvote then they would be more concerned. If it was just that they knew my location, age and interests then I wouldn’t really care much but the reality is that they probably know stuff about me, that even I don’t.
I simply don’t like the fact that this database exists somewhere because it can come back to bite me one day. Just imagine what a fascistic government could use data like this for. Or maybe not even that, but remember how we first didn’t have chatGPT and no one thought we would for years but then it just appeared and now it’s there. Well what if tomorrow someone comes up with an equally fun tool that you can put any person’s name into and it’ll give you access to all this data. I want my page on that app to be very brief and inconsistent.
I’m perfectly aware that it’s impossible to use the internet and not leave any tracks at all, but I want to make sure that my tracks are incredibly difficult to follow and preferably that they don’t lead anywhere.
Corporations are scummy motherfuckers. Once they have this data they will keep it forever. Even if they don’t have a use for it now they can come up with something in the future and will have no qualms about fucking you over with it. The technology available to analyze it is only getting more powerful as time goes on.
My worst imagination is labelling you and selling your label to the companies they supply to, and how wrongly those companies can use that data, example: google search “prostate cancer” or searching for symptons associated with prostate cancer - label telling probable prostate cancer developing with this user - insurance companies denying insurance to you or making it too expensive. Now extrapolate this to what your searches probably tell about you or your state, and multiply by the websites you visit, the time you spend reading article/tweet/forum/post about a certain subject, where and how you comment those articles, etc, and being labeled according to their perceived likes/hates/problems about yourself.
This. I remember that one video by LTT where he tried searching for a flight and he got a way higher price on the standard browser compared to the one with no personal accounts/cookies.
If I use search engines, be it to find opinions on a topic or as you said an insurance, I want those sorted by factors like the date it’s been created and maybe the reputability of the source. Not what the algorithm thinks I want to see or I should see in “its” opinion.
That doesn’t happen. These companies don’t sell user data and never have, they make money by being the only ones with your data through targeted advertisements. It’s not in their interest to sell it.
Here’s one example of how your data can be wielded against you: https://www.businessinsider.com/police-getting-help-social-media-to-prosecute-people-seeking-abortions-2023-2?op=1
When you have enough personal info about a population you can engineer advertisement so effectively that you can convince that population of almost everything. See Brexit.
The biggest concern is that even if you are innocent, your data can and likely will at some point be used against you. This was proven by the Snowden Leaks. There are more than enough of these unfortunate cases, here are some examples:
https://www.nytimes.com/2022/08/21/technology/google-surveillance-toddler-photo.html
I can recommend Privacy Guides, it’s a website created by volunteers to teach people about digital privacy and security. It’s great for beginners.
If you are interested in the topic, join [email protected].
From what I understand and not trying to read any of the answers to this.
For the large part of the picture, it’s about marketing. To market specifically to you that is based on where you’ve been, what you’ve bought before and what your interests are. So they know that you don’t want to buy or subscribe into things you’ve no interest in at any capacity. So why not try to goad you into it by using things you’re into because of the data collected that’s filtered from your interests?
That’s probably the only not-so worrisome thing I can think of. It’s just a giant distraction and tool to get you to spend and subscribe.
A lot of people don’t like to be tracked and having data collected because, we feel it isn’t anyone’s business in what we do. So, why should it be the business of Google, Apple, Microsoft, Discord, Reddit, Facebook, Firefox .etc to be concerned in what we do?
Aside from marketing, it’d be a lot easier for all of them to pinpoint exactly what we do to feed data to authorities for easier prosecution. Which depends on how you look at it, I just think that if you don’t want to attract the attention of authorities who’ve been given a tip on you without you knowing, don’t be a criminal.
All in all really and I’m starting to derail my own explanation, it’s a big wiry issue with privacy.
To put it plainly, it’s largely for marketing and we really feel it isn’t the business of corporations to know what we’re doing, if we’re knowingly not breaking any laws. Also now that I’ve thought of it, harvesting so much data increases risk of security breaches that hackers can take. Which means it’s going from bad hands to worse off hands because now hackers can just sell our data around in the black market and we wouldn’t even know it.
Because then the authorities can get a warrant to access that information if they believe you are guilty of something.
In the case where a law is unjust or puts peoples’ lives at risk, say like abortion laws in some US states, the government can use this against you as proof in a court of law.
Edit: here’s another post about how this information is used against people:
To add to this: Many people shrug this off saying they don’t have anything to hide. Even assuming that is true, they usually mean they don’t have anything to hide right now from their current authorities. Ask yourself the question: Is there absolutely no form of government/regime you might want to hide something from? Are you absolutely certain these authorities might not get access to your data? Doesn’t even have to be a possible future government in your own country, it could be in some other country you might want to visit. Or maybe some terrorist organisation who for some reason targets people like you. Is there really absolutely no one you would mind having access to all the data collected about you?
The thing is, the data isn’t going to be uncollected again. The way things are drifting the number of countries not in some way endangered by antidemocratic movements is constantly decreasing. Call me paranoid but I just don’t want to risk it.
