The people sucking each other’s farts in the marketing industry have no shame. They market themselves first, your product 2nd, and for some reason these cold calculating corporations throw obscene money at them.
I think it must be some good old boy network where the people at the top invest in certain marketing agencies and they use them to leech money out of the companies they work for with little risk of being caught for embezzlement.
GTA 6, one if the top known franchises in the industry, will be spending $500 million+ on marketing.
The budget for marketing has doubled the cost of the entire previous game. Does anyone need ads for GTA6? Wouldn’t just having the devs do livestreams of them playing the game and discussing the tech involved with making GTA6 not create enough hype? Does there even need to be additional hype created?
I just dont buy it. These penny pinching losers that run our world don’t just give away half a billion dollars for a couple trailers and some ads plastered all over the internet and IRL. Marketing looks like shit, smells like shit, tastes like shit. It’s fucking shit. Why buy a $500 million dollar turd unless you were somehow getting a cut?
The budget for marketing has doubled the cost of the entire previous game. Does anyone need ads for GTA6? Wouldn’t just having the devs do livestreams of them playing the game and discussing the tech involved with making GTA6 not create enough hype? Does there even need to be additional hype created?
There is a bit of an “arms race,” where other games/entertainment could steal GTA’s engagement. Eyeball time is finite, and to quote a paper, “attention is all you need.”
You aren’t wrong though. Spending so much seems insane when “guerrilla marketing” for such a famous IP would go a long way. I guess part of it is “the line must go up” mentality, where sales must increase dramatically next quarter even if that costs a boatload of marketing to achieve.
The people sucking each other’s farts in the marketing industry have no shame. They market themselves first, your product 2nd, and for some reason these cold calculating corporations throw obscene money at them.
I think it must be some good old boy network where the people at the top invest in certain marketing agencies and they use them to leech money out of the companies they work for with little risk of being caught for embezzlement.
GTA 6, one if the top known franchises in the industry, will be spending $500 million+ on marketing.
In comparison, GTA 5 cost about $265 million to release
The budget for marketing has doubled the cost of the entire previous game. Does anyone need ads for GTA6? Wouldn’t just having the devs do livestreams of them playing the game and discussing the tech involved with making GTA6 not create enough hype? Does there even need to be additional hype created?
I just dont buy it. These penny pinching losers that run our world don’t just give away half a billion dollars for a couple trailers and some ads plastered all over the internet and IRL. Marketing looks like shit, smells like shit, tastes like shit. It’s fucking shit. Why buy a $500 million dollar turd unless you were somehow getting a cut?
There is a bit of an “arms race,” where other games/entertainment could steal GTA’s engagement. Eyeball time is finite, and to quote a paper, “attention is all you need.”
You aren’t wrong though. Spending so much seems insane when “guerrilla marketing” for such a famous IP would go a long way. I guess part of it is “the line must go up” mentality, where sales must increase dramatically next quarter even if that costs a boatload of marketing to achieve.